So you run a business and you wish to select a CRM solution that is a perfect fit for your company. There is a plethora of CRM alternatives out there, you need to select the best based on a few criteria. You have to be in a position to ask the right questions so that you can get the required information about software capabilities and vendor appropriateness.
Consider the following points:
- What are your prime requirements; targeted marketing, customer retention, adding to the customer base, business intelligence, or a combination of these
- Is your staff prepared to move on to a CRM system and work on the deployment
- Do you have the IT strength to run and maintain a CRM deployment
- What is your financial capacity to endure a sustained deployment process
- Is your business better suited to SaaS or an on-premise CRM deployment
- What is the extent of database integration that is required
- Will your legacy systems work with your new CRM deployment
- What will be the cost of upgrades
- Is the vendor reliable, what is his past track record
- At what point will your CRM system yield an ROI
If you search for answers to these questions, you will not go wrong with your CRM selection.
1 comment:
Thanks for sharing this candid article. CRM is an investment. Hence organizations need to think on a lot of dimensions before selecting the right CRM solution. If you are going to provide handheld devices to your sales-force, make sure that your opted CRM solutions can be deployed across a variety of devices and platforms, including iPhones, iPads and Androids; like CRM on iPhone or CRM on iPad or CRM on Android, etc.
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